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We offer a full range of marketing research services. To maintain control and assure quality and the security of confidential information, every step of the research process from design to the presentation of results is conducted in-house.

We understand that each client and each project is different, so we do not have a single patented approach. Instead, ICARE starts by fully understanding a client’s objectives for the research and its intended use before recommending a plan of action. While most projects include turn-key or ‘full service’ solutions, ICARE often performs selected project responsibilities for clients who have their own in-house research capabilities.

The major services we provide are as follows:

Study design and determining the most appropriate methodology
Sampling
Study document design
Co-ordination of international studies
Recommendations for each local market that are based on our own expertise and experience
    and on permanent contact with our local partners.
Our knowledge and experience of each individual market enables us to provide you with the best advice
    and recommendations to conduct research in each local market
Pilot interviews and checking of study documents to make sure recruitment criteria and documents
    are appropriate to each country
Study document translation in several languages and translation checking
Multicountry fieldwork
Data collection (recruitment updates, research outcomes)
Coding and data entry
Data processing, computer tables and full statistical analysis
Analysis / Reporting and presenting findings in English and local languages