has years of experience of supplying clients with actionable information about international markets. We have helped them to formulate strategies to achieve a competitive advantage based upon innovative research techniques, expertise and insight.
Our international department consists of specialized teams with extensive professional and international research skills. To ensure that we capture all the cultural nuances and idiosyncrasies, we only use native speakers to conduct interviews in foreign languages. All the European languages are represented, plus some Asian and African languages. Even the supervisory staff for international studies consists of true linguists, speaking up to 4 languages.
Although part of our international assignments are conducted using our own staff, we have created a network of associates to field studies where a large number of ‘in-person’ interviews need to be carried out. This network covers almost every region in the world, including the newly industrialized countries where published information is scarce.
All the partners in our network are leaders in their respective markets and have an intimate knowledge of local conditions, customs and cultures, wich is crucial to understand and predict behaviour.
They have proved their commitment to our standards and are chosen according to their areas of expertise and their ability to offer us and our clients value for money.
Unlike many international research networks, we are not bound to one fieldwork supplier in any particular country. For each project, we have the opportunity to choose between several research agencies in the network, to achieve the best fit between the company’s capabilities and the project specifications.
We visit local teams all around the world to carefully select our international partners and make sure they are willing to commit to our standards of work.
Before working with a new partner, we make sure we first meet them personally and test their areas of expertise, English level and market experience. We would NOT use a new partner on a project without first meeting them and making sure no issue would arise during a project.