To address our client’s business challenges and opportunities, ICARE can supply any qualitative or quantitative tool to help at every stage. Methodologies vary according to requests, but the following are the most frequently used:
QUALITATIVE (FACE TO FACE, TELEPHONE OR ONLINE)
One-on-one interviewsThis methodology involves interviewing respondents in person at home, at work or in a central location.
The interview consists of an informal discussion in which respondents are able to express themselves freely.
They are ideal for testing materials and documents and obtaining respondent's feelings and impressions.
These interviews can be organized in a central location and viewed live by clients.
Duos, triosSame informal discussion as in one-on-one interviews but with two or three respondents discussing together with the moderator
Focus groups and mini groupsInformal discussion as in one-on-one interviews gathering a group of respondents discussing together with the moderator
Conference researchTake advantage of conferences or colloquiums where your core target group congregates and collect participants' opinions at times when they are available. In this context, several methodologies can be used: focus groups, pairs, groups of 3 or in-depth interviews.
Desk researchAs a complete study in itself or as a preliminary phase to identify which elements should be incorporated into a study,
desk research makes use of various available resources including: statistical data, professional organizations, chambers of commerce, the Internet and specialized trade journals.
Opinion Leaders researchQualitative interviews conducted face-to-face or by telephone with key opinion leaders in the selected area
Web-assisted telephone interviewsThis allows to show stimuli to respondents during qualitative telephone interviews. Thanks to an Internet connection, respondents can read a profile or view a stimuli hosted on ICARE website. As no printing is allowed, this enables to to keep the confidentiality of the study materials.
Online bulletin boardsParticipants share their thoughts in bulletin boards. They can log in at their convenience which results in rich insights.
Online focus groupsOnline focus groups allow to gain reactions online from geographically dispersed respondents.
QUANTITATIVE (STRUCTURED AND SEMI STRUCTURED)
WEB interviewsThis methodology consists in interviewing a sample
(either pre-recruited or not) online. Respondents enter their answers directly onto an online
questionnaire.It enables to interview a large sample and to provide results under one format (SPSS) as well
as real time processing. It also offers the possibility to access the study progress report via the customer's tab of our site.
Questionnaire length can vary from 5 to 60 minutes.
CAWI (Computer Assisted Web Interviews)This methodology consists in interviewing a sample
(either pre-recruited or not) over the phone and entering the answers directly onto an online
questionnaire. It enables to interview a large sample,to speed-up data-processing and to provide
results under one format only (SPSS) as well as real time processing. It also offers the possibility
to access the study progress report via the customer's tab of our site.Questionnaire length
can vary from 5 to 60 minutes
CATI (Computer Assisted Telephone Interviews) This telephone methodology
relies on a specific computer programming with which the answers are automatically input.
It enables to interview a large sample, to speed-up data processing and delivery.
It also offers real time processing and automatic filters management.
Questionnaires length can vary from 5 to 60 minutes
CAPI (Computer Assisted Personal Interviews)At home, in the street,
in a facility or at the respondent's office, answers are put directly onto a laptop.
This methodology allows to have a direct contact with the respondent and to
show / test some materials.It also provides rapid data processing
Pen & Paper (face to face or telephone interviews)This methodology enables
large samples to be interviewed. The questionnaires length can vary from 5 to 60 minutes.
It is rapid and economical to implement and allows to strictly respect a representative
sample, especially in terms of settlement zone.
DiariesThis methodology consists in delivering a record / journal to the respondent for him/her to fill in some personal
or professional data depending on predefined quotas.