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We collect data from many diverse populations – from consumers to opinion
leaders and low incidence groups.

Some examples of typical respondents interviewed by include:

 Bankers and financial directors
 Children and teenagers
 Computer professionals
 Consumers
 Doctors / medical specialists
 Engineers and designers

 Legal professionals
 Managing directors / presidents
 members of parliament and councillors
 Patients
 Public administrators
 Teachers

The diversity of our clients and their varied information needs, lead us to employ a wide variety
of sample design techniques – from random to sophisticated cluster sampling.


Our respondents are typically sampled from the following external and internal sources:

Association memberships
Business journals
Directories • European government agencies
In-house data bases
Internet