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We are regularly involved in marketing research projects with the following objectives:

Market Potential
Product & Services
Communication
 Competitor activity
Feasibility
Lost business
Market trends and size
Needs & unmet needs assessment
Positioning & repositioning
Segmentation
 Concept & product testing
Customer satisfaction
Pricing/re-imbursement
Usage & opinion studies
 Advertising effectiveness and recall
Corporate & brand image
Logo, copy and name testing
Packaging & presentation
Promotional strategies/media mix


We deliberately recruit our staff from a wide range of different industries to ensure that we can bring a large variety of experience and skills to any project.