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Industry coverage & Research objectives
ICARE specialises in offering high quality marketing research in the following healthcare sectors:

• Medical

• Pharmaceutical

• Medical equipment

We are regularly involved in marketing research projects with the following objectives:

Alternative delivery devices
Communication testing (pre and   post launch)
Concept testing and pre-testing
Current and future therapy trends
Exploring competitor product potential
Market opportunity studies
Needs of medical professionals & patients
New product development
Opinions/usage habits of consumers

Packaging and presentation testing
Positioning of drugs under development
Pre-market launch positioning
Prescribing habits
Price studies
Product and advertising recall tests
Product trends/perceptions
Quality of life
Reimbursement studies

 The professionals behind have a wealth of experience in the healthcare industry and marketing research.
 We know the dynamics of the prescription and OTC markets and understand healthcare professionals.