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We are regularly involved in marketing research projects with the following objectives:

Market Potential

Product & Services

Communication

 Competitor activity
 Feasibility
 Lost business
 Market trends and size
 Needs of IT professionals and users
 Positioning & repositioning
 Segmentation

 

 Concept & product testing
 Customer satisfaction
 Pricing/re-imbursement
 Usage & opinion studies

 

 Advertising effectiveness and recall
 Corporate & brand image
 Logo, copy and name testing
 Packaging & presentation
 Promotional strategies/media mix

 

The professionals behind have a wealth of experience in conducting marketing research in the IT and Telecommunications industries. We know the dynamics of the markets and understand IT professionals.